A Field Study on the Current State of In-Vehicle Data in IAM Workshops.
The Independent Automotive Aftermarket (IAM) is a dynamic and competitive sector that provides repair and maintenance services for vehicles of various brands and models.
However, the IAM faces multiple challenges in accessing and using connected car data that could enhance their daily operations and position them favorably against competitors. To address this issue, CARUSO dataplace, a platform that provides access to harmonized multi-brand in-vehicle data from different vehicle manufacturers, conducted a field study on the current state of connected car data in IAM workshops.
The study involved 30 workshops throughout Europe and aimed to explore the challenges and opportunities of using telematic data in the IAM sector. The methodology encompassed an exploratory phase, in which workshops were surveyed about their equipment, vehicles, and telematic data requirements. It also included a process deep dive phase where three workshops were selected for a detailed analysis of their operations, data integration, and consent processes.
The study yielded some intriguing insights such as:
The study demonstrated that there is tremendous potential for the IAM sector to utilize in-vehicle data to improve their business performance and customer satisfaction.
Published: January 2024
Pages: 74 Pages
Interviewed Workshops: 30
Locations: Europe
Price: 499,00 € (excluding VAT)
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